The Taste Of Indonesia
A WINNING TASTE FOR INDONESIA
Es Teler 77 began with a love for creating flavours that many people could enjoy. After its es teler recipe won the “Indonesia’s Champion” title in a competition, the brand opened its first shop in 1982, a modest food stall in Central Jakarta.
From that humble beginning came a bold idea ahead of its time: building a fast food franchise for local Indonesian food, when franchising was still relatively new in the country. Over time, Es Teler 77 grew from one outlet into a local culinary brand present in cities across Indonesia, while keeping its familiar flavours accessible and easy to enjoy.
That same spirit lives on: bringing the taste of Indonesia into everyday life, for today’s generation and the next, while carrying Indonesian flavours globally.
Murniati Widjaja, Sukyatno Nugroho, Oma Teler
Founder & Creator of the Legendary Es Teler 77 Recipe
SWEETNESS THAT LINGERS TO THE LAST DROP
A bowl of es teler from Es Teler 77 is made with avocado, coconut, jackfruit, and syrup from the winning recipe that shaped its taste from the very beginning. Fresh, sweet, and always missed, a familiar taste that feels instantly close, with sweetness that lingers until the last drop.
Paired with familiar Indonesian favourites such as bakso (meatball soup), mie ayam (chicken noodles), nasi goreng (Indonesian fried rice), and more, Es Teler 77 is a comforting choice for everyday moments. Behind every dish, selected ingredients are prepared in-house to help keep the flavours familiar, consistent, and true to the Es Teler 77 experience.
GROW WITH ES TELER 77
Es Teler 77 has grown alongside partners who bring the taste of Indonesia closer to cities across the country. With a sustainable business model, halal certification, a strong customer base, and a range of franchise formats tailored to different locations, market potential, and investment scales, Es Teler 77 opens opportunities for partners to build a business and grow together.
Express
A booth or island format designed for locations with limited space and high foot traffic. Express offers a selection of Es Teler 77 favourites in a more practical format, with efficient space and operational requirements, making it well suited for shopping centres, transit areas, train station and other commercial locations.
- Area: 15-20m²
Classic
Es Teler 77’s core outlet format, offering the full menu and its signature quick-service dining experience. Available in a range of sizes to suit different locations, customer capacities, and investment levels, from compact outlets to larger dining spaces.
- Area: 60-125m²
Terrace
Es Teler 77’s latest concept, combining an open-air terrace, dining, and entertainment. Designed for strategic locations with strong community activity, the Terrace format transforms the outlet into more than a place to eat, it becomes a destination for people to gather and spend time together.
- Area: 125-300m²
77 News
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