Join the Es Teler 77 business ecosystem. With a franchise fee starting from IDR 150 million, partners are supported by a halal-certified brand, proven business experience, a strong customer base, and continuously developed operational and supply chain systems.
Every location has its own characteristics and market potential. Es Teler 77 therefore offers a range of outlet formats tailored to different space requirements and investment levels to grow together.
A booth or island format designed for locations with limited space and high foot traffic. Express offers a selection of Es Teler 77 favourites in a more practical format, with efficient space and operational requirements, making it well suited for shopping centres, transit areas, train station and other commercial locations.
Es Teler 77’s core outlet format, offering the full menu and its signature quick-service dining experience. Available in a range of sizes to suit different locations, customer capacities, and investment levels, from compact outlets to larger dining spaces.
Es Teler 77’s latest concept, combining an open-air terrace, dining, and entertainment. Designed for strategic locations with strong community activity, the Terrace format transforms the outlet into more than a place to eat, it becomes a destination for people to gather and spend time together.
The franchise fee starts from IDR 150 million and does not include the total outlet investment. The total investment will depend on the selected format, the size and condition of the location, and the construction and equipment requirements.
The Es Teler 77 team will assess the size and characteristics of the location, target customers, market potential, and investment level to recommend the most suitable format.
Partners receive support with outlet planning, equipment, system implementation, and training. Once the outlet is operational, ongoing support includes business assistance, marketing, and product and operational updates.
The preparation period depends on location readiness, permits, design, and construction. The estimated return on investment is approximately 10–12 months for the XS, S, and M formats, and 12–15 months for the L format, depending on the conditions and performance of each outlet.
Please contact the Es Teler 77 Franchise Team on +62 813 2487 5677
Still have other questions? Our team is ready to help you.
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